Make more sustainable choices.

Get the information you need to help you choose more environmentally friendly foods as you shop, online or in store.

Install now, it's free

Sustained Choice

Learn about how food production impacts the world and environment while you use Sustained Choice

Where can I use it?

Use our browser extension when you are shopping online at some of the UK’s largest retailers, including Sainsbury’s, Ocado and Tesco, with more to follow soon.
Our mobile app is your companion while shopping in store or assessing your pantry, ready to give you environmental information for products you scan, supporting most major retailers in the UK.

Use our search feature in-app or via our website to research the impact of your planned food purchases.

How it works

We use the ingredients of food products and scientific data to assess the environmental impact the production of these foods has across 7 areas of impact.

Assessed ratings

Our assessment system assigns an estimated rating from A to G to food products.

Seamless experience

Scan products with your phone while shopping in store, or install our extension to view product ratings as you’re adding things to your online basket!

Special information

Look out for additional info icons such as “Low GHG emissions” and “Local product” while you browse.

Frequently asked questions

See all of our detailed FAQs here
Why do Sustained ratings say "Estimated"?
Is Sustained really free to use?
What does the 'Not Enough Data' indicator mean?
What data does Sustained collect from and about me?
Can I use the ratings to make more sustainable choices?

Latest blog posts

Click through to read our articles or view all blogs here
March 17, 2022

The Socioeconomic Impacts of Climate Change in South East Asia

Katrina Murdoch

As our first guest writer, Katrina took on the topic of Climate Change in South East Asia. In this blog post, she assesses the socioeconomic impact of the phenomenon as well as what we can do to mitigate its impacts. Read more here: 

Read more
January 20, 2022

Intro to Environmental Impacts

Ari Gold and Chloe Elkin

Sustainability can be a convoluted topic; a lot of different terms are used with very little explanation. As such, we're created this short guide to some of the key phrases of common environmental impacts. Read here: 

Read more
January 13, 2022

Low Impact Jan Recipes

Chloe Elkin and Lyudmilla Lugovskaya

This is the first batch of recipes of #LowImpactJan. With an option for meat eaters, vegetarians and vegans, there really is something for everyone. Follow these recipes to cook up tasty meals that have a lower estimated environmental impact. 

Read more

What you
choose to
eat

makes a
difference

Photograph of a landscape picturing the early evening with farmland and wind turbines dotted on the horizon.

Install Sustained today

Sustained Choice is available on Safari and Chrome browsers with in-store companion app on iOS and Android available too!

Help us help the planet

Help us shape products that make a positive difference to the world by joining our exclusive tester program, or follow us on social media!

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Latest blog posts

Click through to read our articles or view all blogs here
March 17, 2022

The Socioeconomic Impacts of Climate Change in South East Asia

Katrina Murdoch

As our first guest writer, Katrina took on the topic of Climate Change in South East Asia. In this blog post, she assesses the socioeconomic impact of the phenomenon as well as what we can do to mitigate its impacts. Read more here: 

Read more
January 20, 2022

Intro to Environmental Impacts

Ari Gold and Chloe Elkin

Sustainability can be a convoluted topic; a lot of different terms are used with very little explanation. As such, we're created this short guide to some of the key phrases of common environmental impacts. Read here: 

Read more
January 13, 2022

Low Impact Jan Recipes

Chloe Elkin and Lyudmilla Lugovskaya

This is the first batch of recipes of #LowImpactJan. With an option for meat eaters, vegetarians and vegans, there really is something for everyone. Follow these recipes to cook up tasty meals that have a lower estimated environmental impact. 

Read more